Advice for Self-Promoting Authors

Classics received a write up about the business of books in the blog   We covered used bookstores vs. big box chains, the future of books and promotional advice for self-published authors.

Here’s an excerpt concerning self-published authors.

WMI:   Booksellers have to be innovative to sell books. So too do authors. That shared, what advice would you give to authors who are seeking ways to sell more books in local bookstores? What three to four steps can authors take to increase the sale of their books at local stores?


#1. Promote your books at the stores that carry them. When you are selling the books personally, and therefore not giving a commission to a store, it is easy to justify just promoting your personal book sales and not your presence in stores.

However, many people who might not otherwise purchase your book might find shopping from a store more convenient and you can pick up additional sales. In addition, swapping links from your website to the store’s website makes both of your websites appear higher in the rankings of search engines.

#2. Come to the book signings of other authors. Frequently, authors will come to each other’s signings (as well as poetry readings and other events that don’t headline them personally), but still promote and sell their book.

#3. Organize a fundraiser. Authors who offer to donate 20% of their sales at a book signing to a particular charity, can more easily attract many more people who support that charity to their signing. Choosing the right charity is important as it needs to have an active base that shows up to events.

#4. Print a price on your book. I can think of specific examples of people who did not purchase a book because there was no printed price. Apparently this made them think the price was variable.

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